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Do i really need Search Engine Optimization?

Feb 1, 2011

Do i really need Search Engine Optimization?

During a recent trip to new york, i had the - so called - pleasure to meet new interesting people. The New York scene is so different from the one in Los Angeles, almost reminded me of the good times in Milan. While being introduced and constantly asked "what do you do for a living" I had the chance to experiment different reactions to different Job Careers. I remember introducing myself as Web designer, Web Developer and SEO Expert. While Web Designer and Web Developer are often confused as same jobs, SEO expert would appear to me as still seen as "not really a job". Most people i met think of it as a consultant who simply charges you for something you already knew how to do yourself. One particular question that I've been asked and i will never forget was: "If everyone is doing seo that what's the point?" I believe what this person meant, is if every architect in New York hired a seo expert to improve their search engine positioning, than the battle is a kind of a waste of time. Well this person was actually a restaurant owner that was just introduced to me and since i wanted to remain polite, i avoided answering to this obvious question with obvious answer. Well Mrs X, if you're reading this then the answer is obvious: You cannot afford not to have seo if you want to be competitive! If all your competitors are having website improvements, web marketing strategically done, then they will outbid you on any search engine. If you don't do something about it today, you will be lost in the mass. You Cannot afford not to do SEO on your website today. If you're coming up with a new website, a new business, think ahead, hire a SEO expert before you even buy your domain. Actually, before you even decide your new company Name!!! Be Smart, think SEO.

By Magal Hezi